History

Brands in the field of marketing originated in the 19th century with the advent of packaged goods. Industrialization moved the production of many household items, such as soap, from local communities to centralized factories. When shipping their items, the factories would literally brand their logo or insignia on the barrels used, which is where the term comes from.

These factories, generating mass-produced goods, needed to sell their products to a wider market, to a customer base familiar only with local goods. It quickly became apparent that a generic package of soap had difficulty competing with familiar, local products. The packaged goods manufacturers needed to convince the market that the public could place just as much trust in the non-local product. Campbell soup, Coca-Cola, Juicy Fruit gum, Aunt Jemima, and Quaker Oats were among the first products to be 'branded', in an effort to increase the consumer's familiarity with their products. Many brands of that era, such as Uncle Ben's rice and Kellogg's breakfast cereal furnish illustrations of the problem.

Around 1900, James Walter Thompson published a house ad explaining trademark advertising. This was an early commercial explanation of what we now know as branding. Companies soon adopted slogans, mascots, and jingles which began to appear on radio and early television. By the 1940s,{Mildred Pierce[1]} manufacturers began to recognize the way in which consumers were developing relationships with their brands in a social/psychological/anthropological sense.

From there, manufacturers quickly learned to associate other kinds of brand values, such as youthfulness, fun or luxury, with their products. This began the practice we now know as branding, where it is felt that consumers buy the brand instead of the product. This trend continued to the 1980s, which have been described as "brand equity mania". In 1988, Phillip Morris purchased Kraft for six times what the company was worth on paper; it was felt that what they really purchased was its brand.

Calvin Klein

Calvin Richard Klein (born November 19, 1942) is a well-known American fashion designer. His name is also a brand name of clothing marketed by his company, which was launched in 1968.

In addition to clothing, Calvin Klein also gave his name to a range of perfumes, including CK One and CK Be (fragrances for both genders), now owned by Coty Inc. Swatch Group manufactures watches and jewelry under the Calvin Klein and Calvin Klein Jeans brands.

Designer Brand Items

A brand is a collection of images and ideas representing an economic producer; more specifically, it refers to the concrete symbols such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols, sound which may be developed to represent implicit values, ideas, and even personality.

The brand, and "branding" and brand equity have become increasingly important components of culture and the economy, now being described as "cultural accessories and personal philosophies".

Clothing

Clothing is defined, in its broadest sense, as coverings for the torso and limbs as well as coverings for the hands (gloves), feet (socks, shoes, sandals, boots) and head (hats, caps). Humans nearly universally wear clothing, which is also known as dress, garments, attire, or apparel. People wear clothing for functional as well as for social reasons. Clothing protects the vulnerable nude human body from the extremes of weather, other features of our environment, and for safety reasons. Every article of clothing also carries a cultural and social meaning. Human beings are the only mammals known to wear clothing, with the exception of human pets clothed by their owners.

People also decorate their bodies with makeup or cosmetics, perfume, and other ornamentation; they also cut, dye, and arrange the hair of their heads, faces, and bodies (see hairstyle), and sometimes also mark their skin (by tattoos, scarifications, and piercings). All these decorations contribute to the overall effect and message of clothing, but do not constitute clothing per se.

Articles carried rather than worn (such as purses, canes, and umbrellas) are normally counted as fashion accessories rather than as clothing. Jewelry and eyeglasses are usually counted as accessories as well, even though in common speech these items are described as being worn rather than carried.